The First Step

Posted on December 4th, 2014

I agree with Lee Iacocca that “the discipline of writing something down is the first step toward making it happen.”

When entrepreneurs write a business plan, it’s how they show potential investors they are serious and have solid numbers to back up their ideas. When an executive writes a marketing plan, it’s to define measurable objectives and the strategies and tactics needed to achieve them.

When I decided to re-launch my website “writing something down” opened all sorts of doors, windows, skylights and peepholes into what I do, why, for whom and how. It required understanding my audiences, identifying my goals and tailoring my messages. All before getting to the really fun stuff: choosing images, collaborating with a talented (also patient) designer and polishing the prose.

All of those tasks are what I do for my clients. Doing them for my own business reinforced how important and interdependent each step is. And it all started with writing down “website redesign” on my to-do list.

What do you need to write down?

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